transforming lives
through music

Punch is the UK's leading creative development agency for young people from diverse backgrounds, especially those working outside the mainstream

  • Punch Records was founded in 1997 in Perry Barr, Birmingham by Ammo Talwar MBE.

    What began as a Black music record store evolved into a cultural hub - a meeting point for artists, DJs and creatives at the heart of Birmingham’s underground scene. Punch became known for pioneering vinyl and mixtape sales across genres including UK Garage, with iconic releases such as Sun City, La Cosa Nostra and Harmony dominating the late 90s.

    In its early years, Punch hosted legendary DJ competitions and large-scale events across the region, including at the legendary Que Club. This momentum led to partnerships with major labels including Def Jam, Bad Boy, Island and Rawkus, supporting UK campaigns for global artists.

    In 2002, following the success of the record store, Punch relocated to Birmingham’s Creative Quarter at the Custard Factory, Digbeth.

    This marked a turning point. Alongside events and touring, Punch began delivering creative programmes for young people - laying the foundations for what would become our nationally recognised talent development and outreach work.

    Our mission expanded from not just showcasing culture but to also building pathways into the creative industries for emerging talent - rooted in Birmingham, but connected globally.

  • Today, Punch operates at the intersection of music, culture, education and social impact - producing groundbreaking projects while developing the next generation of creative artists & leaders.

    Major highlights include:

    • In partnership with Chicago-based After School Matters, Punch rebooted Gallery37’ in the West Midlands, supporting and developing 500+ artists since 2016

    • The world’s first dedicated Bhangra book and touring exhibition ‘Bhangra: Birmingham and Beyond’, was produced in 2007, and hosted in 75+ venues worldwide from London to New York

    • ‘Jamaica Live’ was produced by Punch as a landmark cultural celebration of the Jamaican Olympic team, welcoming 30,000+ attendees in 2012

    • The UK’s first Grime, UK Rap and Orchestral collaboration ‘LEGACY’ sold out at Birmingham Symphony Hall and London Southbank Centre featuring a major line-up including Jaykae, Mist, Lady Leshurr and T-Roadz alongside a 75-piece City of Birmingham Orchestra

    Punch’s work is made possible through the support of leading industry partners and funders, including Arts Council England, PRS Foundation, Help Musicians, Arts Connect, BPI, British Council and the British Film Institute.

  • Transforming Lives Through Music

    We believe music is a powerful tool for social change - capable of creating opportunity, building confidence and shaping futures.

    We champion excellence, diversity and innovation.

    Placing underrepresented voices at the centre of the UK’s cultural landscape.

  • We will commit our resources to achieve by:

    • Positioning Black arts as an industry that will make meaningful and measurable contributions through events, Tours, produced & commissioned work. 

    • Initiate and deliver learning opportunities and artistic endeavours that have a practical impact e.g. job creation, skills development.

    • Become a leader and ideas-led organisation that champion partnerships between culture, tourism, learning, engagement and music

Meet the Team

Ammo Talwar MBE, Founder & CEO, Punch Records

Ammo Talwar MBE
Founder & CEO

Simon Redgrave, Head of Creative Development, Punch Records

Simon Redgrave
Head of Creative Development

Bradley Morrison, Head of Marketing & Communications, Punch Records

Bradley Morrison
Head of Marketing & Communications

Dr Fahmida Choudhury
Insight Producer

Sannah Sajid, Digital Marketing Co-Ordinator, Punch Records

Sannah Sajid
Digital Marketing Co-ordinator

Lizzie Giles, Creative Producer, Punch Records

Lizzie Giles
Creative Producer

Rohan Ram, Creative Producer, Punch Records

Rohan Ram
Creative Producer

Murad Rahman, Finance, Punch Records
Lamar Riviere, Creative Producer, Punch Records

Lamar Riviere
Creative Producer

Anusha Chandra, Content Creator, Punch Records

Anusha Chandra 
Content Creator

board of directors

Rob Taylor

Dewie Prichard-Jones

Patricia Dixon

Kevin Power

Bina “Bob” Mistry

Daniel Alexander

PBN

Gurdeep Chima